Packaging expertise

Printing & Graphics

The print plan should support the brand and the production program. Color expectations, opacity, metallic effects, matte or gloss finishes, variable SKUs and scuff resistance all connect to material and print choices.

PROJECT FOCUSArtwork has to fit the print process, material and converting geometry.

What the specification must resolve

What to confirm before production.

Color targets, opacity, reverse or surface print, matte or gloss, metallic effects, distortion, repeat and SKU management should be planned with the package structure. The proofing plan should state what each approval confirms and where its limits are.

Read the flexible packaging printing and artwork guide

Key considerations

Color targets and proofing
Surface or reverse print
Matte, gloss and tactile finishes
Dielines, distortion and registration

Common applications

Launch artwork
Brand refreshes
Multi-SKU programs
Premium finishes

Where projects go off track

Confirm these details early.

Treating a digital proof as a prediction of every material effect

Finalizing artwork before repeat, seams, folds and distortion

Changing substrate without revisiting color and opacity

01Define the evidence and failure risk

02Separate product, material and process variables

03Test, document and approve the decision

A common question

When should the final dieline be released?

After the package format, finished dimensions, seal areas, gussets, features, web repeat or distortion requirements are approved. Artwork built earlier should be treated as provisional.

Experience Behind Packaging HQ

See the thinking applied in production.

These projects were personally led by Packaging HQ’s founder before Packaging HQ was established. They show how the same practical approach works under real production conditions.

Customer-reported results from specific projects. Results vary and are not guaranteed.

View all experience

01 / FOOD AND SNACKS